Man, I gotta tell you, the King of Wands energy isn’t just some abstract tarot card nonsense; it’s about actually getting off your butt and doing the thing you’ve been terrified of doing. For me, that ‘thing’ was finally launching the comprehensive, high-ticket coaching service I’d been sitting on for nearly two years. It was the absolute opposite of playing it safe.
I mean, my setup was fine. I had a decent audience, steady affiliate income, and I was doing okay churning out basic, easily digestible free content. But I felt deeply stuck. I was building a castle out of sand, you know? I knew deep down that the real value—the detailed, high-impact strategies that actually help people transform their businesses—was buried in the complex, long-term methodology I reserved only for my closest contacts. But asking for big money for a structured service? That felt huge. That felt like sticking my neck out, risking public failure, and looking like a total fraud if nobody bought it.
The Event That Shook Me Into Action
I was coasting. Straight up coasting and making excuses. I kept telling myself I needed better videos, more testimonials, a cooler, cleaner landing page. The real reason? Fear. Pure, uncut fear of public failure and high financial commitment. I kept pushing the launch date back month after month. The universe, though, usually delivers a swift, hard kick when you need one to get moving.
I remember it was late last fall. I was relying heavily on one primary passive income stream—an old, dependable software integration partnership. Suddenly, that stream took a massive hit. Not a small dip, I’m talking a catastrophic 70% drop overnight because the partner company completely pivoted their pricing structure without warning. That cozy security blanket was ripped away, and the margin I relied on to pay the bills just disappeared.
I started scrambling, pulling all-nighters just trying to find a replacement strategy for the old income, but the panic was real. We had just moved into a bigger place, the mortgage was steep, and suddenly the numbers weren’t adding up. I thought back to why I even started this online work in the first place. It wasn’t to be comfortable and easily replaced; it was to build something lasting and uniquely valuable.
I saw all the wasted months I spent fiddling with minor blog SEO and optimizing old landing pages instead of building the big, brave project. I realized: If I lose 70% of my reliable income, what do I actually have left to lose by going all-in on the thing I truly believe in? What’s the worst that happens? I go back to scraping by, which is exactly where I was headed anyway.
That realization—that I was already vulnerable and the only way out was forward—that was my true King of Wands moment. It wasn’t about waiting for confidence. It was about choosing to move. I finally told myself: Be brave today, win!
Executing the Action and Ignoring the Panic
I immediately stopped tweaking the old stuff. I blocked out two full, painful weeks just for building this premium service. I bit the bullet and bought the expensive, robust member management software I’d been avoiding for budgetary reasons. I literally hammered out the entire content framework—the modules, the checklists, the weekly live sessions—focusing only on the absolute highest value, hardest-won material I had gathered over a decade.
- Week 1: Defining the Hard Lines. I defined the boundaries. No refunds unless X, Y, Z criteria were met. High accountability. I ripped apart my old, cautious pitch deck and rewrote the copy to sound direct, assertive, and slightly demanding. “We solve this major bottleneck in 90 days. Period. If you aren’t ready to work, don’t sign up.”
- Week 2: Building and Pricing. I ignored perfection in design. I used a bare-bones template, slapped my payment gateway onto it, and wrote the sales copy in one feverish, unedited burst. I didn’t proofread it more than twice; I didn’t want time to talk myself out of the raw, committed energy. Then came the hardest part: I priced it high. Way higher than anyone in my niche usually charges for something similar. If I was finally going to be brave, I had to charge what I was actually worth.
- The Launch Day. I didn’t announce a soft launch or a beta test. I just wrote a single, honest email to my entire list explaining why I built this, what the high price reflected (my commitment and their required effort), and what they would get. I pressed Send.
Let me tell you, that thirty minutes after pressing ‘Send’ felt like a lifetime. I walked away from the computer, grabbed a coffee, and seriously tried not to vomit. I was completely certain I’d get zero sales and a flood of angry emails about the price, demanding I stick to the cheap free stuff. I even started drafting a pre-emptive “sorry I wasted your time” email just in case.
The Outcome: The King of Wands Delivers the Win
I finally crept back to my desk and opened my email client. I had six sales notifications. Six! At that high price point! I literally dropped my mug. It didn’t break, thankfully. By the end of that first day, I had sold enough spots to immediately replace more than half the income I lost from the partnership drop. Within two weeks, I had filled the entire cohort, had a solid waiting list, and actually had to hire a virtual assistant to help manage the onboarding process.
The biggest thing I learned? The fear was pure fantasy. I thought people wanted cheap and easy solutions. They didn’t. They wanted someone who was confident enough in their value to stand up, commit fully, and charge for real, lasting transformation. By being brave enough to charge what I was worth, I didn’t alienate the audience; I actually attracted a better, higher-quality audience who were serious and ready to put in the work required to win.
If you’re sitting on that big idea, that scary pivot, that high-level commitment you keep avoiding, stop overthinking the details. You don’t need the perfect setup or endless planning. You just need the King of Wands energy: absolute conviction, immediate action, and the guts to just start. Trust me, the minute you commit and move, the universe starts lining up to help you win.
